What will “glow” in this space are your beads of sweat: this is the biggest fitness boutique and is
exclusively dedicated to muscular toning, with some one-of-a-kind experiences and specific
programmes created for Audace.
The 14-metre graffiti made by an Italian artist symbolises the moment before the beginning of an
action, when thoughts mix with strategies. It was inspired by a sentence by Joe Louis, which
states that once the bell rings you can only count on yourself in the ring. The GLOW sign is
inspired by the famous artist Robert Indiana, who was linked to the pop art movement and
created the renowned LOVE and HOPE sculptures in Manhattan.