AUDACE PALESTRE
A FRANCHISING OF INNOVATIVE FITNESS
A SUCCESSFUL BUSINESS

YOUR GREAT INVESTMENT OPPORTUNITY

Start your successful business with us.

Opening up innovative fitness franchising is an excellent way to get involved in a booming industry and at the same time strengthen your community.
The origin of the very first Audace Gym dates back to the year 72 AD during the construction of the Colosseum, when the Emperor Vespasian decided to add a series of tunnels directly connecting the Colosseum to the Ludus Magnus, Rome’s largest gladiatorial training school. The athlete and fitness professional Ciro Santucci had the idea of opening a chain of gyms connected to the brand.
In 2010 the first Audace Gym and Fitness Centre opened in Milan.

OPEN AN AUDACE GYM

The trendiest gym of Italy has begun its franchising project

Audace Palestre is an all made in Italy project. Every detail is carefully chosen: design elements, black ceilings, striking graffiti and the choice of the best equipment.

THE MORE YOU TRAIN THE LESS YOU PAY

A brand new and innovative concept means that the more you train the less you pay.

Audace Program is a loyalty scheme which rewards members and heightens the sense of community.
With every activity that you do in Audace you accumulate points: from your daily workout totraining with a personal trainer, from Fitness Boutique sessions to sharing on social media. You earn your first points as soon as you take out your subscription, and on reaching certain targets can renew your subscription at a specially discounted price.
Any successful Loyalty program needs to be supported by an up-to-date digital system which can record and store the activities of its members.
The Audace Gym APP was created to do exactly this by combining all aspects of the organization in one single place, allowing you to have your Fitness Center literally in the palm of your hand.

WHY AN AUDACE GYM

In Audace Palestre the space was organized into ‘Fitness Boutiques’ where you can live an experience within a community.

‘Fitness Boutiques’ are exclusively dedicated to a specific type of activity. Simple courses of the past are now transformed into true ‘fitness experiences’ led by highly trained, specialized instructors.
Each Fitness Boutique has its own unique design and identity.
Graffiti writers of national and international fame, with differing styles and techniques, have created street art to transform the walls into works of art, giving each boutique its own personal look, as well as being the inspiration for original T-shirt designs.

FRANCHISING - WHAT IS INCLUDED

The Audace team will help you throughout the entire process. It guarantees you initial training and continuous training for the licensee and its employees.

With an investment of 250,000 euros, in addition to the plan and feasibility assessment and the reference benchmarks, the Audace Palestre franchise includes:

Coaching
  • Training for the Owner
Framework agreements
  • Agreements made with leading companies in the sector that move to the affiliate
Design
  • Study and customization of environments
Training
  • Staff training, reception and sales
  • Technical Training for Fitness Trainer
  • Training for Personal Trainer
  • Personal branding
  • Marketing and social media training
Upgrades
  • In addition to initial training, continuing education with constant updates
Marketing & Communication
  • Graphic material: guidelines, corporate identity, customizable digital graphics for print and social media
  • Marketing and lead generation campaigns
  • Advertising: offline printing in national magazines
Technology
  • A dedicated APP, connected to the Club’s management, allows you to manage all the loyalty system. It also allows you to book the fitness experience and to chat with the staff
  • WEBSITE dedicated with an autonomous dashboard
Fitness Boutique
  • Fitness Boutique programming
  • Access to the whole collection of original graffiti created exclusively for Audace
Merchandising
  • Audace T-shirt, graffiti t-shirt, staff uniforms, bag, boxing gloves, bands and other branded accessories



All this allows you to create your new successful business or turn your gym into a 4.0 gym.
Fill out the form on this page immediately to request information or learn more.
Welcome to Audace Palestre world.

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